Content is a smart strategy to help you grow your business. Gwynneth Paltrow's company Goop used in-depth contentto triple their year on year growth in 2017. And luxury health club chain Equinox created a new revenue stream with Furthermore, their content sub-brand, which provides recipes, workouts, …
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Attraction marketing: 2 Simple ways to deliver behind the scenes content your customer crave
A while back I stopped everything I was doing to go and watch the latest episode of Red Table Talk on Facebook Watch. It's a short talk show based out of a room in actress Jada Pinkett Smith's home. I'd seen one episode before. But when previews of the newest episode featuring Pinkett Smith's …
How to use video marketing to attract, convert, and earn more loyal customers
"This little light of mine. I'm gonna let it shine. This little light of mine. I'm gonna let it shine. Hide it under a bushel, no. I'm gonna let it shine. Let it shine. Let it shine. Let it shine." When I was a kid, we used to sing this song at church. And like with most things, the lesson …
Smart lead generation: How to publish ideas that position you as the helpful expert
How will they know? How will the people you serve in your business know that you can help them? How will they know that you know what you're talking about? That you've spent a ton of time working day by day to improve and master your craft? Will you tell them "Hey, I know what I'm doing"? Will …
4 Simple ways to use customer intimacy to grow your business
How do I grow my business? This is a common dilemma for entrepreneurs. You've got big dreams, big plans, big goals, but figuring out how to make it your reality is often the tough part. So you try a little of this, and a little of that, trying to figure out what works. But that approach is …