Your business needs customers to survive. Obviously.
But consistently winning new customers doesn’t happen by chance. And earning their loyalty certainly isn’t the easiest thing to do.
To earn your customers’ attention, adoration, and love, you’ve got to solve their problem like none other. You’ve got to demonstrate that you “get them” and build a relationship with them that transcends the transaction, and delves into a stronger, more emotional connection.
To do that, you’ve got to create an environment within your company that makes your customers feel like they belong with you.
That means you’ve got to pay special attention to the way you operate your business, including the culture you cultivate and the people you bring on your team.
You need people on your squad who are relentless about serving your customers. People who understand them well beyond a superficial level. People who know what to do and are empowered to take the needed action to create a remarkable experience that draws your ideal customers closer to you, rather than pushing them away from you.
And you’ve also got to put intense focus on what you produce outside your business to woo your customers, including the customer experience you deliver at every touchpoint.
That means everything you do, from the tone of the copy on your website, to the way your bathrooms look, to how you handle situations that fall outside your preferred norm, needs to support the goal of getting your business’s soul mate, your ideal customers to come back to you again and again.
The culture and environment you create internally influences what you do externally.
Get these elements right, and you’ll enjoy the benefits that come along with building a fiercely loyal customer base.
Struggle with any of these essential ingredients, and you’re likely to find yourself with a leaky bucket, where you invest a ton of your precious resources to get customers, only to lose them when they don’t come back. No bueno.
Your catalyst for winning more customers
I’m Sonia Thompson, founder of TRY Business School. After earning my MBA, I spent 9 years at Johnson & Johnson growing multi-million and billion dollar healthcare brands around the world. And now, I help companies win customers globally, by cultivating a winning company culture and building high-performing diverse teams, that enable them to create remarkable customer experiences.
I’m the author of Delight Inside and its companion workbook, host of a top-rated business podcast, and a columnist at Inc. I’ve conducted more than 150 interviews with thought leaders and business owners and have dissected their best practices and keys to success. And I’ve published 200+ articles and videos on marketing, entrepreneurship, and business around the web.
I combine all those experiences, from three different worlds, academic, corporate, and entrepreneurship, to bring a unique and dynamic perspective that will give your teams the information, training, and tools you need to transform your business into a customer magnet.
When I’m not working, you’ll probably find me roaming around Buenos Aires, dancing tango, or singing (and dancing) to Bruno Mars or Beyonce.
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What others have said about working with me:
We hired Sonia as a consultant to help us improve our customer loyalty program. She helped us see what we were offering was too cumbersome for our patients. In the end Sonia helped us create (and more importantly get approved) a plan that improved the experience for our customers that also worked with our internal systems and budgets.
Angelica Corsi, Associate Product Director at Johnson & Johnson Diabetes Care
Startup Buenos Aires hosted a talk with Sonia on ‘How to be a Customer Magnet’ with our entrepreneur community. She gave a fantastic presentation which broke down how to utilise marketing techniques within businesses and as an individual. The talk received a fantastic reaction and we look forward to working with Sonia in the future.
Will Hiscocks, Business Development Coordinator at StartUp Buenos Aires
We hosted a roundtable for people who’d placed their entrepreneurial dreams on a shelf based on fears or lack of information on how and where to begin. Sonia Thompson informed and inspired our group with practical tips and innovative ideas on what to do to get beyond the barriers they felt prevented them from pursuing their dreams. All the women remarked how her engaging talk erased some of the question marks holding them back from getting started. Since then, three of the attendees have started their businesses!
Lisa Williams, Founder at Life With Lisa E
Sonia is brilliant when it comes to online marketing strategy.
Jerod Morris, VP of Marketing at Rainmaker Digital
Believe me – Sonia knows content. In fact, she’s one of the first people I think of whenever we need a post written for our blog about content strategy or a deep dive on the tactics for creating truly “epic” content. Her warm, approachable style – both in her writing and in person – makes potentially complex topics easy and enjoyable to learn.
Glen Long, Managing Editor at Smart Blogger
Sonia was able to walk me through the framework of developing a profitable online course. She asked a series of questions for style and content and then analyzed my responses and crafted a well – written curriculum with visuals. In the process when I became flustered and overwhelmed she was able to give positive affirmations and guidance for moving forward.
Sonia was more like a partner than a consultant, she was always available when I had questions or concerns, and she listened, provided professional recommendations, and went above and beyond to meet my needs. I highly recommend her for your content strategy for digital courses.
Clarissa Sparks, Founder at She Sparks Branding Agency