About Sonia Thompson

Sonia Thompson is a marketing strategist, consultant, author, and a columnist at Inc. She's on a mission to help you consistently create remarkable customer experiences.

Why your logo and website may be worthless

Even brilliant people need a plan. A few of years back when I still worked my day job, I called myself starting a business on the side. So I put up a website, wrote some blogs, and even set up some workshops for people to come and learn from my brilliant self. Of course people were going to start …

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