About Sonia Thompson

Sonia Thompson is a marketing strategist, consultant, author, and a columnist at Inc. She's on a mission to help you consistently create remarkable customer experiences.

What makes you legit?

Recently I was reminded about the importance of validation points. In particular, I was reminded how important it is to actually have the validation points that matter to your customers. Every product and business has a validation point for the customer. And that validation point rarely has …

Read More

Pushing past “I don’t feel like it”

Mission statement work is the single most important work because the decisions made there affect all other decisions. - Steven Covey As you work on your business, being very clear about what your mission is pays dividends for you in many, many ways. Not only does it set the foundation for all you do …

Read More