As a business leader, you are in the transformation business. You help transform your customers from where they are to where they aspire to be. You help transform your team into a high-performing team. And you transform ideas into products, services, and experiences that solve your customers' …
Attraction marketing: 2 Simple ways to deliver behind the scenes content your customer crave
A while back I stopped everything I was doing to go and watch the latest episode of Red Table Talk on Facebook Watch. It's a short talk show based out of a room in actress Jada Pinkett Smith's home. I'd seen one episode before. But when previews of the newest episode featuring Pinkett Smith's …
Customer experiences transform even the most reluctant people into raving fans. Here’s how
To get your product and services to stand out, especially in a crowded market, you either have to do different activities, or you have to do the same activities in a different way. Increasingly, companies are using remarkable customer experiences as that point of differentiation. It makes …