An introduction to webinars

An introduction to webinars with Jon Schumacher

Webinars can be a very powerful tool in your content strategy, but only if you know how to use them properly.

So I’ve invited Jon Schumacher, webinar specialist, and co-creator of the Webinar Mastery Summit to come and give us a crash course in how to generate leads with webinars.

Here’s what you’ll pick up from the training:

Key points:

  • Why webinars are one of the most effective lead generation tools in your content marketing toolkit
  • The 3 P’s of webinar traffic
  • The technology required to get started
  • Most common mistakes people make when getting started
  • How to build a webinar that delivers results
  • The most effective place to incorporate webinars
  • Why now is the perfect time to get your feet wet with this highly effective lead generation tactic

Watch the training here: