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Gone fishing: What’s a customer to do?

Imagine this scenario: You work hard, work hard, work hard, building your business. You put in lots of time and energy getting your customers to know you, trust you, and love your products. Your goal is to delight every customer, and you’ve been pretty successful at doing that. Your customers rely …

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Delight Me Episode 1: “Look what I got!”

You know you have delighted customers when they can't wait to share pictures of themselves using your product. This has been the case with the Nneka Saran brand of handbags. Find out more about the source of delight from Nneka. http://www.youtube.com/watch?v=Jq11cdOp_6Q …

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