To get your product and services to stand out, especially in a crowded market, you either have to do different activities, or you have to do the same activities in a different way. Increasingly, companies are using remarkable customer experiences as that point of differentiation. It makes …
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How to use video marketing to attract, convert, and earn more loyal customers
"This little light of mine. I'm gonna let it shine. This little light of mine. I'm gonna let it shine. Hide it under a bushel, no. I'm gonna let it shine. Let it shine. Let it shine. Let it shine." When I was a kid, we used to sing this song at church. And like with most things, the lesson …
Smart lead generation: How to publish ideas that position you as the helpful expert
How will they know? How will the people you serve in your business know that you can help them? How will they know that you know what you're talking about? That you've spent a ton of time working day by day to improve and master your craft? Will you tell them "Hey, I know what I'm doing"? Will …