Peter Drucker, the father of modern-day business management, noted that a business has only two functions: marketing and innovation. Companies that have wholeheartedly embraced innovation -- Amazon, Apple and Tesla among them -- garner admiration, sales and additional marketing in the form of …
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Get more word of mouth promotion for your brand with these 2 simple strategies
Word of mouth advertising is a powerful tool to win more customers. Increasingly, recommendations or rebukes about brands are playing an increasingly larger role in the consumers' decisions about whether or not to buy from a company. Recent data from Convince and Convert shows that word of mouth …
Want to build a high-performing team? Science says start here
You have the power to transform every person on your team into a high-performer. It doesn't require you to spend money on expensive training programs. And you don't have to bust your budget to pay top dollar to recruit "the best and brightest" talent either. Building a …