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Sonia Thompson

Deliver Remarkable Experiences. Win more customers. Consistently.

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Blog

What makes you legit?

Sonia Thompson

Recently I was reminded about the importance of validation points. In particular, I was reminded how important it is to actually have the validation points that matter to your customers. Every product and business has a validation point for the customer. And that validation point rarely has …

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Pushing past “I don’t feel like it”

Sonia Thompson

Mission statement work is the single most important work because the decisions made there affect all other decisions. - Steven Covey As you work on your business, being very clear about what your mission is pays dividends for you in many, many ways. Not only does it set the foundation for all you do …

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How one business kept this customer coming back week after week for years

Sonia Thompson

For the last few years I’ve visited my local Salad Works about once a week. Even though the soups and salads are good, the primary reason I go because is because of Erin, Mirian and Cathy. It doesn’t matter when I come in, they are always there greeting me with an “Hola Sonia!,” or “Hey Sonia!,” …

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