Most people go into a new year with hopes of catapulting themselves into an even better position than they were before. That's why resolutions, business plans, and vision boards are so prevalent every December. Both individuals and businesses are striving to become better versions of …
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How to build an innovative company culture
Peter Drucker, the father of modern-day business management, noted that a business has only two functions: marketing and innovation. Companies that have wholeheartedly embraced innovation -- Amazon, Apple and Tesla among them -- garner admiration, sales and additional marketing in the form of …
Get more word of mouth promotion for your brand with these 2 simple strategies
Word of mouth advertising is a powerful tool to win more customers. Increasingly, recommendations or rebukes about brands are playing an increasingly larger role in the consumers' decisions about whether or not to buy from a company. Recent data from Convince and Convert shows that word of mouth …