Welcome to Inclusion and Marketing, the show that's all about helping you win the attention, adoration, and loyalty of more consumers, especially those with differences that are often ignored by brands. I'm your host, Sonia Thompson, a marketer and someone with a lot of differences. Let's get to …
Ep. 30: Best Practices for Incorporating Inclusive Stock Photography Into Your Brand’s Visual Imagery
Visual imagery, and making it more representative is the on-ramp for many brands into inclusive marketing. And while in recent years, a broader range of stock photography and videos has come available showcasing more diverse faces, body types, and families – simply changing up your imagery to …
Ep. 29: What Inclusive Brand Type Are You?
Every inclusive brand doesn't have to look and sound the same. They don't have to speak on the same issues, serve the same customers, or show up in the same way. That'd be pretty boring -- and would seem kind of odd with the lack of diversity of approaches. So just because Rihanna's brands serve …