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Sonia Thompson

Deliver Remarkable Experiences. Win more customers. Consistently.

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26: What science and baseball can teach you about growing your business

Sonia Thompson

Download file | Play in new window | Duration: 25:28

Growing your business is top of mind as an entrepreneur. To accelerate your progress in this goal, adopt this philosophy of scientists and baseball players.

David Shifrin is the founder of Filament Life Science Communications, where he helps early-stage life sciences companies communicate effectively to their ideal customers.

David also hosts a podcast, Science Writing Radio, where he teaches scientists how to get better at telling the story of their work.

We can learn a ton from David, in particular his approach to transforming himself from a lab scientist into an entrepreneur.

Key points:

  • How to deal with ideal customers who don’t know they have a problem
  • The Don Draper advice that’s essential to entrepreneurs
  • How to supplement your business knowledge when you’re not a “business” person
  • How to get a top-notch business education on a teeny-tiny graduate student budget
  • The coveted trait baseball players and scientists have in common (and how it will help you with growing your business)
  • Why clarity is underrated (plus the danger in not having it)
  • What happens when you “wait to get fed” as an entrepreneur

Listen to the 25-minute episode here:

http://traffic.libsyn.com/customermagnetshow/2626Whatscienceandbaseballcanteachyouaboutgrowingyourbusiness.mp3

Download file | Play in new window | Duration: 25:28

Show notes:

    • Filament Life Sciences Communications 
    • David on Twitter: @FilamentLifeSci and @DShifrin
    • Science Writing Radio
    • David’s movie line

I Am the One Challenge:

Apply the key lessons from this episode with this challenge question on “Your Clarity.” I prepared a worksheet for you to help you think about and answer the challenge question for your business.

When you grab this worksheet, you’ll have access to each one for every episode as well.

Get my worksheet

Once you’ve got your answer to the challenge question, tell me about it in the comments below!

Free Mini-Course: The Blueprint for Building a Thriving Business

Free Mini-Course: The Blueprint for Building a Thriving Business

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  • Science-based explanations to support why the blueprint works
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Sonia Thompson

Sonia Thompson spent more than 10 years living the corporate life,
helping grow million dollar brands around the world. Now she's a marketing strategist, consultant, Inc. columnist, and author on a mission to help you consistently deliver remarkable customer experiences. She's also a big fan of roaming the streets of Buenos Aires.

Reader Interactions

Comments

  1. David Shifrin says

    December 7, 2015 at 1:46 PM

    Thank you so much for a great conversation, Sonia! What you’re doing is awesome, and it was a pleasure and honor to get to be a small part of that.

    Would be happy to follow up on any questions or comments if the listeners want to chat.

    • Sonia Thompson says

      December 7, 2015 at 2:29 PM

      David – the pleasure was all mine! Thanks for being such a gracious and willing guest, and sharing your experiences. I learned a ton! 🙂

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