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Sonia Thompson

Deliver Remarkable Experiences. Win more customers. Consistently.

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Section 5: Be generous

Being generous is always in style. Now here’s the thing about giving: the more you give, the more you have to give away. It is counterintuitive, but it’s pretty amazing how that happens. The more you give stuff that makes your customers’ lives better, the more they’ll be drawn to you. That’s definitely a good thing.

Here are some ways to start being generous with your customers.

Tips in this section

89. Don’t be stingy

90. Offer free advice

91. Give your customers free stuff

92. Make your customers feel like what you gave them was worth way more than they paid

93. Do special things

94. Bake your customers some cookies

95. Give back

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