Tip 87: Love the environment

It is always great to see when a company cares more about things that don’t directly impact their bottom line. So when a company makes a point of taking care of the environment in which we live, it always makes me feel good. Whether it is in using recycled materials, recycling, utilizing materials that are sustainable, or in creating as little waste as possible, it’ll mean something to the customers who are all about being green.


  1. When I needed web hosting for my www.mytrybusiness.com, I chose A Small Orange. I loved their commitment to using energy efficient hosting technologies. They also match 150 percent of the electricity they use in the form of renewable energy certificates (RECs).
  2. I am always pleased when I go to stores that have reusable cloth bags for me to carry the groceries or supplies I’ve purchased, instead of plastic bags. Because they’ve been shown to be so harmful to the environment, some municipalities have even banned stores from giving them out.


  1. When it comes to caring for Mother Earth, small actions count. So whether it is in planting trees, recycling, letting your team work remotely, or going paperless, the little things you do matter.
  2. Make caring for the environment a part of what makes you different. Yes, there are more companies now doing things that are good for Mother Earth. But unfortunately, there are many, many more that still don’t. So do good to the environment, and make it a part of your uniqueness.

Application for your business

  1. Brainstorm five things you can do to love on the environment within the basic operations of your business.
  2. Write down three ways you can love on the environment with the products and services you offer your customers.

Previous tips

1-22. Section 1: Build a relationship with your customers (series)

23-48. Section 2: Make your customers’ lives better (series)

49-62. Section 3: Reward your customers (series)

63. Be cool (code for be yourself)

64. Love what you do (and let it show)

65. Give your business some G.A.S.

66. Have awesome people

67. Take care of your awesome people

68. Be remarkable

69. Be memorable

70. Shake things up

71. Be awesome in unexpected small ways

72. Be awesome in unexpected big ways

73. Start a movement

74. Be fearless

75. Tell the story about your product

76. Do mundane tasks in a new, different, and unexpected way

77. Empower your team to make a less than optimal experience right

78. Be prepared for anything

79. Have an ego

80. Don’t take yourself too seriously

81. Make them lol (literally)

82. Dance

83. Sing a song or rap

84. Turn your customers’ frowns upside down

85. Make it bigger than you

86. Take a stand