Skip the cheapy free stuff that no one ever uses. Be generous and give away some goodies your customers will actually use and love.
- Papa John’s gives Tampa Bay Ray’s fans a free large pizza in they were in attendance at a game where the Ray’s pitchers recorded ten or more strikeouts. With the amount of pizza that’s consumed on a daily basis in the U.S., that is certainly a valuable gift.
- The norm in the internet marketing world is to give customers free reports, trainings, eBooks, and tool kits. Stuff they can use to improve their life in some way.
- Give away free stuff associated with an event. Maybe it is on a holiday, a milestone, or to commemorate something special. That way, the customers will remember your good stuff, along with the memories associated with the other happening associated with that day.
- Make free stuff a part of your marketing plan. When you see it as a marketing tool that helps you build customer loyalty over time. you’ll be less likely to view it purely as a cost that’s eating away your bottom line.
Application for your business
- Brainstorm three events you can tie your free stuff you give your customers to.
- Make a list of ten free things you can give your customers. Then for each, list out how much it would cost, when you would give it away, and how. And then for good measure, write down for each what value the fee gift gives your customer.
1-22. Section 1: Build a relationship with your customers (series)
23-48. Section 2: Make your customers’ lives better (series)
49-62. Section 3: Reward your customers (series)
63-88. Section 4: Be awesome, do awesome (series)
89. Don’t be stingy