One challenge many marketers grapple with is figuring out how to effectively engage customers who are part of communities that have been historically underserved. Thankfully, women and certain cultural minorities are beginning to get more attention from brands as of late. But gender and ethnicity …
Archives for May 2019
3 Simple Ways to Bake Boldness Into Your Company Culture
If you want to have a breakthrough year in your business, there are two important traits that will significantly help your progress: boldness and consistency. Boldness will help you break from the status quo, so you can deliver remarkable experiences to the customers you serve. And consistency …
How to use stories to eliminate indifference for your brand
In business, indifference is your enemy. The goal is to get your customers to feel something for you, your brand, your products, and services. Those feelings form the basis of deeper, emotional connections your customers have with your company. The second indifference starts to creep in when your …