Producing content on a consistent basis is a smart way to both connect to your customers more deeply and grow your business. That's why so many companies, including Amazon, Apple, and Netflix are investing boatloads of money into producing original content. They see it as a core …
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How to eliminate friction from your customer experience
There's a common misperception that exists that says that the only way to consistently deliver remarkable customer experiences is to be over-the-top all the time. While over-the-top has it's place, it isn't a requirement to deliver a stellar customer experience for your brand. Depending on what yo …
How Nike, Rihanna, and other brands are reaching diverse customers
One challenge many marketers grapple with is figuring out how to effectively engage customers who are part of communities that have been historically underserved. Thankfully, women and certain cultural minorities are beginning to get more attention from brands as of late. But gender and ethnicity …