Producing content on a consistent basis is a smart way to both connect to your customers more deeply and grow your business. That's why so many companies, including Amazon, Apple, and Netflix are investing boatloads of money into producing original content. They see it as a core …
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How to eliminate friction from your customer experience
There's a common misperception that exists that says that the only way to consistently deliver remarkable customer experiences is to be over-the-top all the time. While over-the-top has it's place, it isn't a requirement to deliver a stellar customer experience for your brand. Depending on what …
How Nike, Rihanna, and other brands are reaching diverse customers
One challenge many marketers grapple with is figuring out how to effectively engage customers who are part of communities that have been historically underserved. Thankfully, women and certain cultural minorities are beginning to get more attention from brands as of late. But gender and ethnicity …
3 Simple Ways to Bake Boldness Into Your Company Culture
If you want to have a breakthrough year in your business, there are two important traits that will significantly help your progress: boldness and consistency. Boldness will help you break from the status quo, so you can deliver remarkable experiences to the customers you serve. And consistency …
How to use stories to eliminate indifference for your brand
In business, indifference is your enemy. The goal is to get your customers to feel something for you, your brand, your products, and services. Those feelings form the basis of deeper, emotional connections your customers have with your company. The second indifference starts to creep in when your …