Sonia Thompson

Deliver Remarkable Experiences. Win more customers. Consistently.

37: Craftsman and CEO: How to balance two essential roles to build your business

Being the CEO of your business is necessary. But you can't neglect your craft either. In this episode Niel Guilarte shares how he learned how to balance both essential roles.

Niel Guilarte is the founder of Wildstyle Media, a digital media company specializing in creating high-quality digital content for use in video, television, film, podcasts, and online promotions.

Niel is also the host of the podcast All Things Post, where he puts the spotlight on people who do behind the scenes production work.

We can learn a ton from Niel’s experiences, in particular how he’s learning to grow into his role of entrepreneur and CEO of his business.

Key points:

  • Why you need to educate your customers
  • Why you need to get more supporters on board with your vision
  • Why expertise in your craft isn’t always sufficient to grow your business
  • The thing that will spark your growth
  • How to find the time to focus on sales and growth for your business
  • The essential thing you need to rectify a situation that is off course
  • How to proactively prepare to grow your business

Listen to the 26-minute episode here:

Show notes:

Free Mini-Course: The Blueprint for Building a Thriving Business

Free Mini-Course: The Blueprint for Building a Thriving Business

Learn where to direct your energy so you can win more customers, grow your business, and enjoy more freedom

  • Framework based upon in the trenches experiences from 100+ successful entrepreneurs, including several who’ve built multi-million dollar businesses
  • Science-based explanations to support why the blueprint works
  • Action items to help you get some quick wins

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Sonia Thompson

Sonia Thompson spent more than 10 years living the corporate life,
helping grow million dollar brands around the world. Now she's a marketing strategist, consultant, Inc. columnist, and author on a mission to help you consistently deliver remarkable customer experiences. She's also a big fan of roaming the streets of Buenos Aires.

Reader Interactions

Comments

  1. Debbie Williams says

    I recently met Niel Guilarte at Podfest Tampa 2016 and had a blast. Niel is a great guy and I would be willing to put my trust in him and the technology consulting work he does. This is the first time I’ve been to trybizschool and I love the concept. Clearly Sonia has a lot of passion for the work of educating and assisting people in overcoming the hurdles and challenges of realizing our dreams. Love the site and loved the interview. Keep it up.

    • Sonia Thompson says

      Thanks Debbie – so glad you enjoyed the interview and the site! 🙂 And I totally agree with you – Niel is a great guy, and he does fabulous work!

    • Sonia Thompson says

      So glad you enjoyed the interview Saulo! Niel is just great all around 🙂