In the image, we can see five improvised vases with bottles and jars, each containing a flower or plant.

Ep. 31: Build a Diverse and Representative Team By Focusing On This Underused Yet Effective Practice

Welcome to Inclusion and Marketing, the show that’s all about helping you win the attention, adoration, and loyalty of more consumers, especially those with differences that are often ignored by brands. I’m your host, Sonia Thompson, a marketer and someone with a lot of differences. Let’s get to it.  

As more leaders focus on building diverse teams, they often resort to a common practice of focusing on the percentage of diverse candidates they interview. While this may feel like you’re making progress, it doesn’t often work to significantly move the needle to build a diverse team. It is just a vanity metric. In this episode, I cover what you should focus on instead of hiring the diverse team your customers need you to have.


Episode 19: The Critical Link Between Equity and Customer Success with Deborah Pickett

Episode 22: Common Ways Brands Treat Diverse Talent Like Unpaid Consultants (And What To Do Instead)

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Want to dive deeper, check out Inclusive Brand Academy to see if the program is right for you


Access the full transcript of the episode here.

If you like the show, I’d love it if you’d subscribe to the channel and leave a rating interview for it. It does help the show and helps others discover it. And wouldn’t it be great if there were more people practicing inclusion and making more people feel like they belong? I think so. Also, I want to hear from you. If you have a question, comment on this episode, a previous episode, or in general, or if you would just wanna say hi, I like those kinds of messages too. Send me a voicemail at That’s inclusive I’d love to feature your question and comments on the show.

Until next time. Remember, everyone deserves to have a place where they belong. Let’s use our individual and collective power to ensure more people feel like they do.

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Thanks for listening.