In the image we can see the photos of Sonia, Jacqueline and Mina on a blue background and the title of the episode in white letters.

Ep. 33: How Smart Brands Are Leaning Into Inclusion to Reach More Customers With Their Products with Jacqueline Snyder and Minna Khounlo-Sithep, of The Product Boss

Welcome to Inclusion and Marketing, the show that’s all about helping you win the attention, adoration, and loyalty of more consumers, especially those with differences that are often ignored by brands. I’m your host, Sonia Thompson, a marketer and someone with a lot of differences. Let’s get to it. 

Life is about belonging. And because of that business is about belonging. That’s why the businesses that take the time to serve consumers from underrepresented and underserved communities are winning their attention, adoration, and loyalty. In this episode, I chatted with Jacqueline Snyder and Minna Khounlo-Sithep about how product-based businesses are winning more customers by leaning into inclusion in a manner that fits for both their business and their customers.

Key Points

  • The 3 areas product-based business owners infuse inclusion into their businesses.
  • Why it doesn’t matter where your brand starts in terms of the types of consumers you’re able to reach.
  • Why representation matters beyond just brand and product photography.
  • Why there’s no one right way to build an inclusive Brand.
  • Why feedback (or complaints) are a great opportunity to identify how to become more inclusive in your Brand.
  • How to be resourceful in choosing how to be more inclusive in your business.
  • Why more doesn’t equal more.

About Jacqueline and Minna

Jacqueline Snyder and Minna Khounlo-Sithep are the combined force behind The Product Boss Podcast. They have grown a community of high-achieving product-based small business owners and have helped them scale their physical product businesses through masterminds, group coaching and digital courses designed specifically for product-based business owners ranging from start-up conception to multi-million dollar companies. Together their goal is to change the landscape of product entrepreneurship by connecting women around the world through a blend of real-life business tactics, creative strategy and modern leadership.

Join Jacqueline and Minna in The Product Boss Best Year Yet workshop series.


Which inclusive brand type are you? Take the quiz:

Want to go deeper in how to build an inclusive brand? Check out Inclusive Brand Academy:


Access the full transcript of the episode here.

If you like the show, I’d love it if you’d subscribe to the channel and leave a rating interview for it. It does help the show and helps others discover it. And wouldn’t it be great if there were more people practicing inclusion and making more people feel like they belong? I think so. Also, I want to hear from you. If you have a question, comment on this episode, a previous episode, or in general, or if you would just wanna say hi, I like those kinds of messages too. Send me a voicemail at That’s inclusive I’d love to feature your question and comments on the show.

Until next time. Remember, everyone deserves to have a place where they belong. Let’s use our individual and collective power to ensure more people feel like they do.

Somebody’s waiting on you.

Thanks for listening.