101: How to win big clients

Entrepreneurs: Higher leverage is the name of the game. When you work with bigger clients, you can invest more time in them and do higher quality work, while earning more. Tune in to find out how.

Kenneth Johnson is the founder of East Coast Executives, an executive search and career services firm.

We can learn a ton from Kenneth, in particular, what he learned about going after bigger clients.

Key points:

  • The 3 essentials to hiring the right person for your team
  • Why small companies are well positioned to win business from big clients
  • An alternative way to bring on staff members while minimizing your risk
  • A smart old-school way to build strong business relationships
  • How to build a brand that makes you attractive to companies you want to work with
  • How to know when to persist vs. when to pivot
  • The one thing that will ensure you will succeed

Listen to the 25-minute episode here:

Watch the episode here:

Show notes:

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