Keel Russell I Am the One photo

102: Where great opportunities come from

Entrepreneurs - ever wonder why some people seem to get all the opportunities and others seem to get none? Tune into this episode to find out how to make sure more of the opportunities you want come your way

Keel Russell is a serial entrepreneur, veteran, and founder of Umbree Rain Gear, a company that makes fashionable, fun, and durable umbrellas you’ll love so much, you’ll wish it would rain more often just so you could use yours.

We can learn a ton from Keel, in particular, what he learned about how to grow his business in a field he had no prior experience in.

Key points:

  • Why there’s still room for innovation in tired old industry
  • Why it is always a good thing to get feedback from your customers
  • How to become proficient in marketing and sales when it isn’t your area of expertise
  • Why creativity can trump know-how when it comes to advancing your goals
  • An alternate way to get help doing the work your business needs to grow
  • How to stand out when working to win new business
  • Why a long-term view of who you want your customers to be is essential

Listen to the 30-minute episode here:

Watch the episode here:

Show notes:

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