Keel Russell is a serial entrepreneur, veteran, and founder of Umbree Rain Gear, a company that makes fashionable, fun, and durable umbrellas you’ll love so much, you’ll wish it would rain more often just so you could use yours.
We can learn a ton from Keel, in particular, what he learned about how to grow his business in a field he had no prior experience in.
Key points:
- Why there’s still room for innovation in tired old industry
- Why it is always a good thing to get feedback from your customers
- How to become proficient in marketing and sales when it isn’t your area of expertise
- Why creativity can trump know-how when it comes to advancing your goals
- An alternate way to get help doing the work your business needs to grow
- How to stand out when working to win new business
- Why a long-term view of who you want your customers to be is essential
Listen to the 30-minute episode here:
Watch the episode here:
Show notes:
Free Mini-Course: The Blueprint for Building a Thriving Business
Free Mini-Course: The Blueprint for Building a Thriving Business
Learn where to direct your energy so you can win more customers, grow your business, and enjoy more freedom
- Framework based upon in the trenches experiences from 100+ successful entrepreneurs, including several who’ve built multi-million dollar businesses
- Science-based explanations to support why the blueprint works
- Action items to help you get some quick wins