114: Are you strategically positioned to get new clients? These 2 simple strategies will help

Entrepreneurs: 1 of the skills you must master to become a successful entrepreneur is lead generation. Once you find a system that works for you, keep working it to grow your business. In this episode, find out 2 simple approaches to lead generation that can make a big difference in your business.

Marcelo Baudino is the founder of Iceberg Cultural Intelligence, a leading Latin-American firm in the development of cross-cultural competencies and in the strategic management of cultural diversity in organizations.

We can learn a ton from Marcelo, in particular the strategies he used to establish himself as an expert in his field to make it easier for him to win new clients.

Key points:

  • How to effectively work with people who have different experiences and perspectives than you
  • The critical mindset change you need to overcome your fear of selling
  • The knowledge you need that will dramatically simplify the selling process for you
  • What your clients need most to feel comfortable buying from you
  • A smart way to demonstrate your expertise in your area
  • A strategic way to build your business network
  • The true purpose of a business

Listen to the 28-minute episode here:

Watch the episode here:

Show notes:

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