Marcelo Baudino is the founder of Iceberg Cultural Intelligence, a leading Latin-American firm in the development of cross-cultural competencies and in the strategic management of cultural diversity in organizations.

We can learn a ton from Marcelo, in particular the strategies he used to establish himself as an expert in his field to make it easier for him to win new clients.

Key points:

• How to effectively work with people who have different experiences and perspectives than you
• The critical mindset change you need to overcome your fear of selling
• The knowledge you need that will dramatically simplify the selling process for you
• What your clients need most to feel comfortable buying from you
• A smart way to demonstrate your expertise in your area
• A strategic way to build your business network
• The true purpose of a business

Listen to the 28-minute episode here:

Watch the episode here:

Show notes:

• Iceberg Cultural Intelligence
• Marcelo’s LinkedIn profile
• Marcelo’s movie line