Sonia Thompson

Deliver Remarkable Experiences. Win more customers. Consistently.

115: How to bring your brand vision to life

Entrepreneurs: To deliver a remarkable experience to your customers over and over again, you've got to first begin with a clear vision for your brand before you can execute it effectively. Here's how to do it practically

Justin Clouden and Tim Jackson are owners of Chicken Bros, a restaurant in Buenos AIres where they bring chicken wings and other American food staples to a city that is obsessed with beef.

We can learn a ton from Justin and Tim, in particular the lessons they’ve learned about what it really takes to bring your brand vision to life.

Key points:

  • How to validate your business idea
  • How to navigate the complexities of setting up a business in a foreign country
  • Why you shouldn’t always follow instructions
  • How to establish a company culture that delivers the customer experience you want
  • A simple (and fun) way to address the needs of two different customer groups
  • How to stand out in a competitive market
  • The secret sauce that will get your customers to come back

Listen to the 29-minute episode here:

Watch the episode here:

Show notes:

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Sonia Thompson

Sonia Thompson spent more than 10 years living the corporate life,
helping grow million dollar brands around the world. Now she's a marketing strategist, consultant, Inc. columnist, and author on a mission to help you consistently deliver remarkable customer experiences. She's also a big fan of roaming the streets of Buenos Aires.

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