Dorie Clark is a marketing consultant, professional speaker, and frequent contributor to the Harvard Business Review. She’s also the author of the three books Reinventing You, Stand Out, and Entrepreneurial You.

We can learn a ton from Dorie, in particular how she grew her business exponentially while adding very little overhead to her business.

Key points:

• Why being a recognized expert and being well respected in your field isn’t enough to earn a great income (automatically)
• The big mistake people make with trying to monetize their expertise
• How to make the selling process easier
• The critical skill you need to have in the new economy
• The smart way to network with almost anyone
• The two activities that will get you clients consistently
• A highly effective framework to take control of your time

Listen to the 45-minute interview here:

Watch the interview here:

Show notes:

• Entrepreneurial You by Dorie Clark
• Be More Productive online course
• Manager’s Schedule, Makers Schedule essay
• Entrepreneurial You assessment