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Sonia Thompson

Deliver Remarkable Experiences. Win more customers. Consistently.

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74: How to uncover your story that will win the hearts and minds of your customers

Sonia Thompson

Download file | Play in new window | Duration: 25:20

In this episode, Sally Fox shares the importance of using stories to win the hearts and minds of your customers.

Sally Fox is the founder of Engaging Presence, where she guides leaders and teams to create their desired futures through communication, collaboration, and the focused use of stories.

We can learn a ton from Sally, in particular how she learned to tap into her strengths to better serve her clients and build a business she enjoys.

Key points:

  • What you need to grab people’s attention and get them to pay attention to your message
  • Why it’s usefl for everyone to have a coach
  • The danger in trying to look and be like the other “successfl” people in your field
  • A simple trick to take control of your day (instead of having it run you)
  • How to make sre you’re hooked up to the work you were meant to do
  • The skill that will help you do a better job at serving your customers
  • What to do when you want more for your clients than they want for themselves

Listen to the 25-minte episode here:

http://traffic.libsyn.com/customermagnetshow/7474Howtouncoveryourstorythatwillwintheheartsandmindsofyourcustomers.mp3

Download file | Play in new window | Duration: 25:20

Show notes:

  • Sally’s business – Engaging Presence
  • 750Words.com 
  • Sally’s movie line

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Sonia Thompson

Sonia Thompson spent more than 10 years living the corporate life,
helping grow million dollar brands around the world. Now she's a marketing strategist, consultant, Inc. columnist, and author on a mission to help you consistently deliver remarkable customer experiences. She's also a big fan of roaming the streets of Buenos Aires.

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