Sonia Thompson

Deliver Remarkable Experiences. Win more customers. Consistently.

56: Seth Godin on Your obligation as an entrepreneur

Seth Godin talks about fear, failure, the difference between being prepared and being ready, and your obligation as an entrepreneur

Seth Godin is the author of 18 books, that have been best-sellers around the world and translated into more than 35 languages.

He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and most of all, changing everything.

His blog (which you can find by typing “seth” into Google) is one of the most popular in the world.

Key points:

  • The scariest, most debilitating part of being an entrepreneur
  • Why the person who fails the most wins
  • The truth about waiting for something to be perfect
  • Why you shouldn’t try to avoid fear
  • The appropriate response to people who don’t get your work
  • Why hunger is a non-negotiable trait to be successful
  • The difference between being prepared and being ready

Listen to the 17-minute episode here

Show notes:

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Sonia Thompson

Sonia Thompson spent more than 10 years living the corporate life,
helping grow million dollar brands around the world. Now she's a marketing strategist, consultant, Inc. columnist, and author on a mission to help you consistently deliver remarkable customer experiences. She's also a big fan of roaming the streets of Buenos Aires.