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Sonia Thompson

Deliver Remarkable Experiences. Win more customers. Consistently.

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12: Turning your hobbies and passions into a business with Jerod Morris

Sonia Thompson

Download file | Play in new window | Duration: 25:16

In this episode, Jerod Morris talks about how to turn your hobbies and passions into something meaningful for an audience. And once you've got a devoted audience, find out how you can turn those hobbies and passions into a business.

Jerod Morris is the founder of Primility, where he blogs and podcasts about balancing pride and humility in our daily lives.

He’s also a host of the podcast Assembly Call, a live post-game show that occurs after each men’s Indiana University basketball game.

These are both projects and communities that he’s been building and nurturing over the past few years in addition to his demanding day job.

We can learn a lot from Jerod on many fronts, but especially when it comes to turning your passion into something that’s meaningful for a devoted audience.

Key points:

  • Why it’s easier today to start a project than ever before
  • The danger in waiting for the “perfect time” to start something
  • The benefits of getting started on a project quickly (even with little preparation)
  • What will keep you going when you lose a little motivation
  • The proper way to use fear to your advantage
  • Why it’s important to give your projects and business a grander purpose
  • What you should be focusing on instead of traffic when building your online presence

Jerod I Am photo

Listen to the 25-minute episode here:

http://traffic.libsyn.com/customermagnetshow/1212TurningyourhobbiesandpassionsintoabusinesswithJerodMorris.mp3

Download file | Play in new window | Duration: 25:16

Watch the episode here:

Show notes:

  • The Assembly Call
  • Primility
  • Midwest Sports Fans
  • Copyblogger (now Rainmaker Digital)
  • McConkey movie
  • Jerod’s line from a movie

I Am the One Challenge:

Apply the key lessons from this episode with this challenge question on “Getting Started.” I prepared a worksheet for you to help you think about and answer the challenge question for your business.
When you grab this worksheet, you’ll have access to each worksheet for every episode as well.

Get my worksheet

Once you’ve got your answer to the challenge question, tell me about it in the comment below!

Free Mini-Course: The Blueprint for Building a Thriving Business

Free Mini-Course: The Blueprint for Building a Thriving Business

Learn where to direct your energy so you can win more customers, grow your business, and enjoy more freedom

  • Framework based upon in the trenches experiences from 100+ successful entrepreneurs, including several who’ve built multi-million dollar businesses
  • Science-based explanations to support why the blueprint works
  • Action items to help you get some quick wins

Get the blueprint

Sonia Thompson

Sonia Thompson spent more than 10 years living the corporate life,
helping grow million dollar brands around the world. Now she's a marketing strategist, consultant, Inc. columnist, and author on a mission to help you consistently deliver remarkable customer experiences. She's also a big fan of roaming the streets of Buenos Aires.

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