With all the junk mail, and mass messages you get these days, isn’t it nice when you get a personal note written just to you? And isn’t it even nicer when that note is handwritten? It’s just an extra nice touch and it feels a lot more intimate.
- A while back I was a bit under the weather, and a good friend of mine sent me a card in the mail sending well wishes. In the card, she hand wrote a lovely note that I cherished. Don’t underestimate the power of the written word! Especially the handwritten ones.
- Check out how the Grammy-winning singer Lorde sent a handwritten note to her fans. Pretty cool!
- Be creative. Don’t feel like you have to be limited by the internet, or overwhelmed by the size of your task.
- Be spontaneous. You don’t have to only send a note before or after a specific event. Unexpected “Just because I love you,” or “just because I appreciate you” notes are often the best ones!
Application for your business
- Brainstorm some ways you can deliver handwritten notes to your customers. Be sure to include ideas on the logistics of how getting it to your customers will work.
- Write down three reasons to send your customers a handwritten note. When you know why you want to send them a note, it better helps you to look for opportunities to send the notes to your customers.
- Act like you want your customers to stick around
- See your customers as individuals
- Use the sweetest sound in any language
- Remember your customers’ names
- Pay attention to your customers
- Engage your customers
- Get to know your customers
- Listen to your customers
- Don’t let your customers hear the sound of crickets
- Get feedback from your customers
- Remember their love for peanut butter
- Understand your customers’ needs
- Remember special occasions
- Be personable
- Trust your customers
- Fix it when you mess up
- Fix it when you’re customer thinks you messed up (but you really didn’t)
- Let your customers know how you feel about them