Tip 24: Know your stuff

Be an expert in whatever it is your business does. The more you know, the better position you’ll be in to not only help solve your customers’ problem, but to wow them in the process. When you really know what you’re talking about, you’ll find that customers who are interested in that topic hang on your every word. So know your stuff. Become the go-to person for all things on a particular area. It’ll really help you add value.


  1. Author Steven King has published fifty novels, five non-fiction books, and hundreds of short-stories. He’s sold more than 350 million copies of his books, and several have been turned into movies. It’s safe to say he knows a little something about writing. 🙂 So when he wrote a book about writing, On Writing: A Memoir of the Craft, those interested in improving their writing chops were quick to scoop up and devour a copy.
  2. Marketer Darren DeMatas (a member of our community) of Intertwine Marketing, is an expert in search engine optimization (SEO), particularly when it comes to eCommerce. So when I need to learn a thing or two about SEO, I know for sure I can look to him for some insight.


  1. Being an expert doesn’t necessarily mean knowing more than everyone in your field. It just means knowing more than your customers, to the point that you can effectively assist them in solving their problem.
  2. Never stop being a student. There will always be something new for you to learn as you increase your skill level in your craft. The best way to maintain your expertise and continue to grow in it, is to work on improving in it each day.

Application for your business

  1. What are you (or striving to be) an expert in? Write down how your expertise helps you solve your customers’ problem.
  2. Write down a simple plan that you will implement each day, to further develop and grow your expertise. For instance, if your goal is to be a better writer, your plan might be “write 1000 words daily.”

Previous tips

1-22. Build a relationship with your customers (series)

23. Solve your customers’ problem