Just be generous. Give, give, and give to your customers to the point where it feels uncomfortable. Besides, when was the last time you were delighted by someone being stingy? Approach your customers with an attitude of abundance rather than scarcity. They will love you for it.
- Customer service expert and motivational speaker Bob Farrell describes how being generous to his customers by giving them an extra pickle made a big difference in their experience in his restaurants.
- In the U.S., aluminum industry giant Alcoa donated just over 12% ($39 million) of their revenues to charity. That’s nearly 5% more than the second nearest competitor.
- Don’t nickel and dime your customers. They can feel it, and it doesn’t feel good. Instead of trying to squeeze every last dollar out of them, be generous and give them lots of the good stuff you have to offer. The goodwill you create by giving an extra piece of bacon, or answering questions for an extra fifteen minutes is worth way more than the value of what you gave away.
- Being generous with your time is a great way to delight your customers. Time is the most scarcest resource. So when you give your customer some quality time to help them solve their problem, they’ll be head over heels for you.
Application for your business
- Write down five things you can generously give to your customers to brighten their day.
- Write down three causes you can donate supplies, money, or time to to make life better for them.
1-22. Section 1: Build a relationship with your customers (series)
23-48. Section 2: Make your customers’ lives better (series)
49-62. Section 3: Reward your customers (series)