Delight Inside is a book about how to build a business that keeps your customers coming back for more.
It’s a book that connects the dots between the fundamentals of strategy, marketing, and customer delight, so you can build a business that consistently earns customer loyalty.
Why these three building blocks so important
Strategy is all about preparing you to become irresistible to your customers. If your strategy is shaky (or non-existent) you’ll face a long uphill battle on your journey to success. Delight Inside shows you how to learn about your customers’ needs, wants, desires, and preferences, as well as how to create a winning advantage that gives your customers a compelling reason to choose you.
Marketing is all about getting your ideal customers to want to be your customer. Imagine your customers flocking to you instead of you having to chase them. Delight Inside details how to create a product your customers want to buy, how to spread the word about it, and how to make sure it’s available when your customers want it.
Customer delight is the not-so-secret sauce that will keep your beloved customers coming back to you again and again. Delight Inside shows you how to create a remarkable experience for your customers. As a result, they’ll not only want to come back for more of what you got, but they’ll bring their friends along too.
