We can see, on a desk with a white background, a Laptop, a camera, a smartphone, a tablet, an agenda, an alarm clock, two pencils, and the hands of a person taking notes in a notebook of homework assignments. Things to do".

Ep. 18: Planning a Marketing Mix That Works for More of Your Customers with Bianca Blake

Why should business leaders consider text communication as part of their digital marketing strategy? In this episode, we’ll have an enlightening discussion with Bianca Blake, co-founder of Klickrr, about best practices for text marketing, and how text messaging can help brands develop a deeper degree of intimacy with the people they want to serve.

Welcome to Inclusion and Marketing, the show that’s all about helping you win the attention, adoration and loyalty of more consumers, especially those with differences that are often ignored by brands. I’m your host, Sonia Thompson, a marketer and someone with a lot of differences. Let’s get to it.     

We also cover

  • What are the advantages of text marketing?
  • The relationship between inclusive marketing and customer experience.
  • The importance of taking your audience’s preferences into account when developing brand communication strategies.
  • Realizing that inclusion isn’t always about demographics–sometimes it’s about giving people the option to engage with your brand according to their personal preferences.


Access the full transcript of the episode here.

If you like the show, I’d love it if you’d subscribe to the channel and leave a rating interview for it. It really does help the show and helps others discover it. And wouldn’t it be great if there were more people practicing inclusion and making more people feel like they belong? I think so. Also, I want to hear from you. If you have a question, a comment on this episode, a previous episode or in general, or if you would just wanna say hi, I like those kinds of messages too. Send me a voicemail at inclusivemarketing.co/voicemail. That’s inclusive marketing.co/voicemail. I’d love to feature your question and comments on the show.

Until next time. Remember, everyone deserves to have a place where they belong. Let’s use our individual and collective power to ensure more people feel like they do.

Somebody’s waiting on you.

Thanks for listening.