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Ep. 17: What Anti-Racism Looks Like in Business with Dr. Nicole Charles

What does it mean to be antiracist?

Today we’re going to cover what antiracism is, what it looks like in business, and how you can work to embody antiracist principles on a daily basis. To help us with this, I brought in an expert on the topic, Dr. Nicole Charles. Nicole is a wellness entrepreneur as well as an intersectional feminist and antiracist educator, author, researcher and professor of women and gender studies.

Welcome to Inclusion and Marketing, the show that’s all about helping you win the attention, adoration and loyalty of more consumers, especially those with differences that are often ignored by brands. I’m your host, Sonia Thompson, a marketer and someone with a lot of differences. Let’s get to it.     

We’ll talk about

  • The concept of antiracism as a whole, and specifically in the business world
  • Examples of racist practices that permeate business that are more common than you might think
  • The importance of investing in and learning from Black, Indigenous People of Color
    After making the commitment to antiracism, where do people commonly get tripped up?
  • The challenges that arise when society and businesses lean towards centering only the most privileged identities
  • Recommended resources for further reading and learning
  • Nicole’s delicious recipes at healmedelicious.com (Check out the pumpkin spice cake donuts!)
  • Nicole’s Embodying Equity Course


Access the full transcript of the episode here.

If you like the show, I’d love it if you’d subscribe to the channel and leave a rating interview for it. It really does help the show and helps others discover it. And wouldn’t it be great if there were more people practicing inclusion and making more people feel like they belong? I think so. Also, I want to hear from you. If you have a question, a comment on this episode, a previous episode or in general, or if you would just wanna say hi, I like those kinds of messages too. Send me a voicemail at inclusivemarketing.co/voicemail. That’s inclusive marketing.co/voicemail. I’d love to feature your question and comments on the show.

Until next time. Remember, everyone deserves to have a place where they belong. Let’s use our individual and collective power to ensure more people feel like they do.

Somebody’s waiting on you.

Thanks for listening.