We can see a living room with an exposed brick wall painted white. A large square with a black background and white letters, the rest of the squares in shades of blue and white. a large armchair with a blue and white back, a round white table and the chairs in composition with the back of the armchair.

Ep. 16: Navigating the Complex World of Identity

Business is about belonging, and identity is a critical aspect of belonging. As you work to build an inclusive brand, it’s essential to think carefully about identity and what types of categorizations are necessary. As we dive into this complex topic, I’ll go over challenges, real-world examples and strategies to help you approach your customer’s various identities.
Identity matters. Don’t take shortcuts with it! The people you serve will reward you when you take the time to get it right.

Welcome to Inclusion and Marketing, the show that’s all about helping you win the attention, adoration and loyalty of more consumers, especially those with differences that are often ignored by brands. I’m your host, Sonia Thompson, a marketer and someone with a lot of differences. Let’s get to it.     

This episode will also cover

  • Common questions including the difference between ethnicity and race.
  • The various challenges that can arise when categorizing groups of consumers.
  • How categorizations and the data associated with them can help companies.
  • Identify equity concerns and gaps.


Access the full transcript of the episode here.

If you like the show, I’d love it if you’d subscribe to the channel and leave a rating interview for it. It really does help the show and helps others discover it. And wouldn’t it be great if there were more people practicing inclusion and making more people feel like they belong? I think so. Also, I want to hear from you. If you have a question, a comment on this episode, a previous episode or in general, or if you would just wanna say hi, I like those kinds of messages too. Send me a voicemail at inclusivemarketing.co/voicemail. That’s inclusive marketing.co/voicemail. I’d love to feature your question and comments on the show.

Until next time. Remember, everyone deserves to have a place where they belong. Let’s use our individual and collective power to ensure more people feel like they do.

Somebody’s waiting on you.

Thanks for listening.