When it comes to cultural events and celebrations, particularly those honoring underrepresented and underserved communities, your brand’s participation is a great way to make these communities feel seen by you, and a way for you to demonstrate that they do indeed belong with you.
Now, I’m not saying that you have to celebrate these events to communicate and send signals of belonging to the people you want to serve. But this is one way that you can do that.
Creating an inclusive marketing calendar is a smart way for you to be intentional about figuring out which celebrations your brand will take part in, and which ones you won’t.
Welcome to Inclusion and Marketing, the show that’s all about helping you win the attention, adoration and loyalty of more consumers, especially those with differences that are often ignored by brands. I’m your host, Sonia Thompson, a marketer and someone with a lot of differences. Let’s get to it.
Access the full transcript of the episode here.
If you like the show, I’d love it if you’d subscribe to the channel and leave a rating interview for it. It really does help the show and helps others discover it. And wouldn’t it be great if there were more people practicing inclusion and making more people feel like they belong? I think so. Also, I want to hear from you. If you have a question, a comment on this episode, a previous episode or in general, or if you would just wanna say hi, I like those kinds of messages too. Send me a voicemail at inclusivemarketing.co/voicemail. That’s inclusive marketing.co/voicemail. I’d love to feature your question and comments on the show.
Until next time. Remember, everyone deserves to have a place where they belong. Let’s use our individual and collective power to ensure more people feel like they do.
Somebody’s waiting on you.
Thanks for listening.