We can see in the image, on a gray floor, four ice cream cones and two empty cones.

Ep. 5: Strategies to Build a Brand that Serves a Broader Group of Customers with Tevia Celli

Tevia has been in the fitness business for 18+ years, and in today’s episode, I talk to her about her role in creating a more inclusive space in the fitness world.

Welcome to Inclusion and Marketing, the show that’s all about helping you win the attention, adoration and loyalty of more consumers, especially those with differences that are often ignored by brands. I’m your host, Sonia Thompson, a marketer and someone with a lot of differences. Let’s get to it.     

We cover

  • What inclusive means in the fitness world, price inclusivity, location inclusivity, and how all of those play a factor in Tevia’s business
  • Tevia’s experience running her own Cycling Studio and how she broke down norms by bringing on a more unique set of instructors than what the industry standard used to be
  • How CycleBar creates a community bound by inclusivity specifically by working outside of the studio walls
  • CycleBars work in fundraising for different causes including MS, environmental damaged areas, and riders who are in need.


Cycle Bar


Access the full transcript of the episode here.

If you like the show, I’d love it if you’d subscribe to the channel and leave a rating interview for it. It really does help the show and helps others discover it. And wouldn’t it be great if there were more people practicing inclusion and making more people feel like they belong? I think so. Also, I want to hear from you. If you have a question, a comment on this episode, a previous episode or in general, or if you would just wanna say hi, I like those kinds of messages too. Send me a voicemail at inclusivemarketing.co/voicemail. That’s inclusive marketing.co/voicemail. I’d love to feature your question and comments on the show.

Until next time. Remember, everyone deserves to have a place where they belong. Let’s use our individual and collective power to ensure more people feel like they do.

Somebody’s waiting on you.

Thanks for listening.