We can observe in the image, the hands of a work team sharing some food and some drinks.

Ep. 6: How to Build an Employer Brand That Attracts and Retains a Representative Team with Deseree Booker

In this week’s episode, I interview Deseree about how a company’s brand and DEI (Diversity Equity, and Inclusion) must be considered and developed to create a positive employee experience.
Company culture has shifted away from “you’re lucky to have this job,” and instead given a lot more control to the employee. Deseree and I go over what companies need to think about to attract ideal talent and then retain them.

Welcome to Inclusion and Marketing, the show that’s all about helping you win the attention, adoration and loyalty of more consumers, especially those with differences that are often ignored by brands. I’m your host, Sonia Thompson, a marketer and someone with a lot of differences. Let’s get to it.     

We go over

  • The importance of investing in the candidate and employee experience
  • How creating a good company culture can directly impact your employee’s ability to deliver their best work and be their best selves
  • How to balance social proof without doing it in a performative way
  • Is it important to think about all different levels of employees (full-time, part-time, contractors, etc.)?


Want to connect with Desiree? Her website


Access the full transcript of the episode here.

If you like the show, I’d love it if you’d subscribe to the channel and leave a rating interview for it. It really does help the show and helps others discover it. And wouldn’t it be great if there were more people practicing inclusion and making more people feel like they belong? I think so. Also, I want to hear from you. If you have a question, a comment on this episode, a previous episode or in general, or if you would just wanna say hi, I like those kinds of messages too. Send me a voicemail at inclusivemarketing.co/voicemail. That’s inclusive marketing.co/voicemail. I’d love to feature your question and comments on the show.

Until next time. Remember, everyone deserves to have a place where they belong. Let’s use our individual and collective power to ensure more people feel like they do.

Somebody’s waiting on you.

Thanks for listening.