We can see in the image, in a section of a piece of furniture, a poster with a white background and black letters with a motivating phrase.

Ep. 8: The Role of Culture and Values to Build an Inclusive Brand

An inclusive brand means an inclusive culture. In this episode I cover how to approach building a company culture that is healthy, competitive, and most importantly: inclusive.

Welcome to Inclusion and Marketing, the show that’s all about helping you win the attention, adoration and loyalty of more consumers, especially those with differences that are often ignored by brands. I’m your host, Sonia Thompson, a marketer and someone with a lot of differences. Let’s get to it.     

Some of the points that I cover include

  • How building a core document (value statement, company statement, or mission statement) codifies company values and culture for your team
  • Ways that brands weave their core company values into their social media content
  • 3 high level steps to build and nurture a company culture that is healthy and competitive
    Lead by example
  • The importance of starting the work at the top of the company ladder in order to set a tone for the entire company


Access the full transcript of the episode here.

If you like the show, I’d love it if you’d subscribe to the channel and leave a rating interview for it. It really does help the show and helps others discover it. And wouldn’t it be great if there were more people practicing inclusion and making more people feel like they belong? I think so. Also, I want to hear from you. If you have a question, a comment on this episode, a previous episode or in general, or if you would just wanna say hi, I like those kinds of messages too. Send me a voicemail at inclusivemarketing.co/voicemail. That’s inclusive marketing.co/voicemail. I’d love to feature your question and comments on the show.

Until next time. Remember, everyone deserves to have a place where they belong. Let’s use our individual and collective power to ensure more people feel like they do.

Somebody’s waiting on you.

Thanks for listening.