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Sonia Thompson

Deliver Remarkable Experiences. Win more customers. Consistently.

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65: How to build a business around your personal tastes and passions

Sonia Thompson

Download file | Play in new window | Duration: 28:44

Building a business around your personal passions is possible. Tune in to find out how to build a business around the things you love most.

Bonsu Thompson is a media and marketing producer, former editor-in-chief of the Source magazine, creative consultant for MTV2, and a self-described cultural engineer.

He helps his clients such as Hennessy, and Beats by Dre find the missing note and deliver it to the people they want to serve.

He does this through designing marketing campaigns that fit seamlessly into the lifestyles of the audience his brands are trying to reach.

We can learn a ton from Bonsu’s experiences, in particular his approach to keeping a pulse on how to best serve his clients.

Key points:

  • How to effectively integrate your brand into your audience’s everyday lives
  • Why your business should seamlessly fit into your lifestyle
  • Why how you see yourself impacts how you approach opportunities
  • How to get your foot in the door to leverage into larger projects
  • How to build relationships that build your business
  • The surprising secret to being a more effective entrepreneur
  • How to find the missing note your audience and customers crave

Listen to the 29-minute episode here:

http://traffic.libsyn.com/customermagnetshow/6565Howtobuildabusinessaroundyourpersonaltastesandpassions.mp3

Download file | Play in new window | Duration: 28:44

Show notes:

  • Bonsu on Instagram: @bonsudreamz
  • Bonsu on Twitter: @dreamzRreal

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Sonia Thompson

Sonia Thompson spent more than 10 years living the corporate life,
helping grow million dollar brands around the world. Now she's a marketing strategist, consultant, Inc. columnist, and author on a mission to help you consistently deliver remarkable customer experiences. She's also a big fan of roaming the streets of Buenos Aires.

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