There’s strength in numbers. And whether they are joining a movement, in need of support, or working to get better at something, your customers can benefit from engaging with others. You can be the one to help them connect. You can help them organize and have a sense of belonging that’s also connected to your business. People like feeling like they are a part of something. By creating a place for them to come together, you are doing a great thing.
- Lot’s of internet marketers are building a community for their businesses. Be it through Facebook, Google+, and LinkedIn groups, or even communities and forums housed on their own websites, many business owners are learning to capitalize on their audiences’ need and desire to connect with other like-minded people.
- Weight Watchers knows the importance community has on helping their members lose weight. So they have meetings all over the place, to provide their members with support, inspiration, and other tools they need to continue along their journey to getting healthy and losing weight.
- Communities take a lot of work. So before you begin to create one, be sure to set aside some resources to focus on making the community a place that adds so much value that your customers want to come back to it again and again.
- Think long and hard about the objectives of your community before you launch it. That will help you to create an environment that fosters the kind of results you are looking to achieve for your customers. The more you plan out how to make your community look like what you envision for it, the greater your chances of having your community shape up to be what you want.
Application for your business
- Write down what a community for your business would look like. What would be the objective for a community for your customers? What would be the top two reasons why they would come back to it on a regular basis.
- What resources do you need to have in place to build an effective community for your customers? Do you need someone to moderate it for you? Is there community specific content you need to create? Where would your community live?
1-22. Build a relationship with your customers (series)
23. Solve your customers’ problem
24. Know your stuff
25. Add value
26. Do what you say you’re going to do
27. Exceed your customers’ expectations
28. Be a purple cow
29. Be consistent
30. Be accessible
31. Always be one or two steps ahead
32. Give your customers what they didn’t even know they needed or wanted
33. Give your customers an easy button
34. Make common inconveniences more convenient
35. Respect your customers’ time
39. Teach your customers something new
41. Be relevant (evolve with the times)
42. Let your customers customize their experience