Tip 48: Help make your customers’ dreams come true

Have you ever had one of your dreams come true? Remember how wonderful it felt when something you’ve wanted and worked towards for so long finally became a reality? You can help your customers have that feeling. If you are in a position to make some good happen for them, do it. They’ll certainly be extremely grateful to you, and it’ll be something they won’t soon forget.

So go ahead and teach them how to achieve their dreams, or make some connections for them. Whatever it is you can do to help them get to where they want to go, do it. You’ll have some delighted customers for sure.


  1. Many different companies provide scholarships to students for college. By helping to fund their education, these companies help make dreams reality to students who may not otherwise have been able to afford it.
  2. Crowdfunding websites like Kickstarter and IndieGogo built making dreams come true into their business model. By allowing anyone a platform to help them raise funds for a project, these companies have enabled lots of people to realize their dreams.


  1. Making a customers’ dream come true doesn’t have to be financial in nature. It could just be in opening a door, or removing a barrier that previously existed. Make it a point to do what you can to actively help others be successful.
  2. Consider implementing a flagship program that helps makes dreams come true on a regular basis. Maybe its implementing an annual program, scholarship, mentoring program, internship program, or whatever. The sky’s the limit. But when you make it a regular part of what your business does, you’ll be able to make an even bigger impact with your efforts.

Application for your business

  1. Brainstorm three ways your business is best suited to make the dreams come true for your customers.
  2. Write down three things you can formally implement on an annual or bi-annual basis to advance the dreams of your customers.

Previous tips

1-22. Build a relationship with your customers (series)

23. Solve your customers’ problem

24. Know your stuff

25. Add value

26. Do what you say you’re going to do

27. Exceed your customers’ expectations

28. Be a purple cow

29. Be consistent

30. Be accessible

31. Always be one or two steps ahead

32. Give your customers what they didn’t even know they needed or wanted

33. Give your customers an easy button

34. Make common inconveniences more convenient

35. Respect your customers’ time

36. Be simple and intuitive

37. Automate

38. Educate

39. Teach your customers something new

40. Share helpful information

41. Be relevant (evolve with the times)

42. Let your customers customize their experience

43. Give your customers something one-of-a-kind

44. Create a community

45. Introduce new stuff

46. Be competitor friendly

47. Move and inspire your customers (tug at their heartstrings)