One of the essential skills marketers need to develop is empathy. Unfortunately, as a society, empathy seems to be in short supply. Last month, I was on a flight that left nearly 90 minutes late. First, there was a problem maintenance had to fix with the plane. After resolving that issue, we …
Archives for February 2019
How to deliver a customer experience that keeps your customers coming back
As a business leader, you are in the transformation business. You help transform your customers from where they are to where they aspire to be. You help transform your team into a high-performing team. And you transform ideas into products, services, and experiences that solve your customers' …
Attraction marketing: 2 Simple ways to deliver behind the scenes content your customer crave
A while back I stopped everything I was doing to go and watch the latest episode of Red Table Talk on Facebook Watch. It's a short talk show based out of a room in actress Jada Pinkett Smith's home. I'd seen one episode before. But when previews of the newest episode featuring Pinkett Smith's …