Business is about belonging, and identity is a critical aspect of belonging. As you work to build an inclusive brand, it’s essential to think carefully about identity and what types of categorizations are necessary. As we dive into this complex topic, I’ll go over challenges, real-world examples and …
Inclusion & Marketing
Ep. 15: Getting Started with Inclusive Language for Your Brand with Nailah King
Words matter! They have the power to uplift and include, as well as tear down and exclude.In your quest to make your audience feel like they belong with you, it’s essential to use inclusive language. But how do you start creating written content that creates a culture of belonging? Nailah King, …
Ep. 14: Are You Taking More Than You Give?
Today we're going to talk about a common type of toxic relationship between brands and underrepresented communities: Extraction. True inclusive marketing is about sharing power and creating belonging. Belonging cannot exist when one party is constantly extracting value from the other. As we dive …