The last thing you want to do as a brand is exclude potentially loyal customers. One of the best ways to make sure you aren’t doing that is by creating a Buyer Persona.In this episode, I talk about how creating a Buyer Persona and treating those that fall under that profile as your friends will …
Inclusion & Marketing
Ep. 9: Why Differences Are Profitable? with Gelaine Santiago
Who decides what is mainstream?In today’s episode, I talk to Gelaine Santiago about how she rewrote her script and lead her companies by focusing on her story. Gillian began her businesses' branding by following the conventional idea of “mainstream,” but it wasn’t until she ditched that idea that …
Ep. 8: The Role of Culture and Values to Build an Inclusive Brand
An inclusive brand means an inclusive culture. In this episode I cover how to approach building a company culture that is healthy, competitive, and most importantly: inclusive. Welcome to Inclusion and Marketing, the show that's all about helping you win the attention, adoration and loyalty of …