Brands have power. Your consumer wants to see a reflection of themselves in your marketing. They want to be treated equally, not discriminated against for any pre-existing conditions. Welcome to Inclusion and Marketing, the show that's all about helping you win the attention, adoration and …
Inclusion & Marketing
Ep. 6: How to Build an Employer Brand That Attracts and Retains a Representative Team with Deseree Booker
In this week's episode, I interview Deseree about how a company’s brand and DEI (Diversity Equity, and Inclusion) must be considered and developed to create a positive employee experience.Company culture has shifted away from “you’re lucky to have this job,” and instead given a lot more control to …
Ep. 5: Strategies to Build a Brand that Serves a Broader Group of Customers with Tevia Celli
Tevia has been in the fitness business for 18+ years, and in today’s episode, I talk to her about her role in creating a more inclusive space in the fitness world. Welcome to Inclusion and Marketing, the show that's all about helping you win the attention, adoration and loyalty of more consumers, …